Moasure case study
How Multi-State Biltright Speed Up Bids, Cut Waste, and Win More Jobs
Discover how an artificial turf company uses Moasure to its advantage
Related Industries:
Artificial Turf
CA, ID, TN, TX, UT
41-50 Employees
Steve Riney
Sales Specialist
Steve Riney
Sales Specialist
CA, ID, TN, TX, UT
41-50 Employees
Moasure’s impact at a glance:
Measurement time saved:
>75%
Favourite feature:
Trace Line
Moasure user since:
2020
About Biltright
Biltright is a specialist turf installation and landscaping company delivering premium artificial grass transformations across residential and commercial spaces, operating across California, Idaho, Tennessee, Texas and Utah. Many of Biltright’s projects involve irregular shapes, curves, and changes in elevation – traditional measuring tools were holding the team back, slowing things down and compromising accuracy.
For Steve Riney, Sales Specialist at Biltright, finding a faster, more reliable way to measure these sites was critical to improving project efficiency and client satisfaction. Since introducing Moasure, Biltright has significantly improved measurement accuracy, eliminated guesswork, and made it possible to generate onsite bids, all while saving time and materials.
The Challenge
Traditional Tools Couldn't Keep Up
Steve is responsible for measuring artificial turf installation projects – you can often find him dealing with oddly-shaped yards, curved beds, and backyard pools, attempting to measure irregular spaces accurately in order to cut turf in unusually-shaped pieces to fit. Before Moasure, Steve had tried just about every conventional tool.
“Laser in an outdoor environment? Useless half the time. Lighting’s poor, and I don’t always have something solid to set it on. And the wheel? Everyone knows… you hit a bump and you're off by a couple of inches. You can measure something three different times and get three different answers.”
Even small inaccuracies could have major knock-on effects, especially when estimating materials. With wheels and tape measures, the team at Biltright had no choice but to overcompensate, adding a whole two feet to each side of a site to be on the safe side. That's quite a significant – and expensive – buffer.
“We used to routinely over-order, just assuming it would be off a bit. We worked for another company that did that all the time, just to be sure.”
This ‘safety margin’ came at a cost to the planet and Biltright's bank balance: wasted synthetic turf that can only be recycled by specialists or ends up in landfill, higher expenses, squeezed profit margins, and inefficiencies in both quoting and installation.
“We’re thin to the foot now. That’s not to be risky – it’s because we trust the measurement. Moasure’s that accurate.”
The Solution
Moasure Simplifies Measuring and Integrates with ArcSite
Steve first came across Moasure while researching new ways to improve his workflow, exploring laser measurers and alternatives online. Moasure's motion-based devices offered a whole new way to measure, and synthetic turf appeared to be an ideal application. Steve knew he wanted to give Moasure a go, so decided to propose the idea to his team – it turned out that he didn't even need to suggest it:
“I came across it on the internet and thought, this looks interesting. As luck would have it, the company I joined already had one. They put a Moasure in my hand, and life got a lot easier.”
Steve found the learning curve to be short, and got to grips with motion-based measuring really quickly. After a few test runs and understanding how to hold the device correctly, Steve hit the ground running, and started to measure synthetic turf job sites faster, and much more accurately:
“Once you figure out that you can’t just drop it or toss it around – because of the gyroscopes – it clicks. I was using it efficiently within a week.”
The improvements in efficiency are dramatic. Jobs that once required multiple attempts or follow-ups in order to capture adequate measurements can now be wrapped up in one visit, single-handedly, without the need to add surplus materials just in case. Steve has noticed a huge improvement in his workflow, and now needs to allocate much less time to the bidding stage of the sales process.
“Something that took me an hour now takes 15 minutes. One time around the yard and I’m done.”
Seamless Measurements and Instant Quotes
Now, instead of spending hours walking around a yard with a tape or a wheel, Steve captures complex site layouts in a single, seamless walk, accurately tracing curves, beds, and pools in one fell swoop – nothing gets in the way of an accurate measurement in minutes. Having an accurate digital diagram is a great benefit for Steve too, as it saves him not only from sketching out the site, but also from having to complete manual calculations to work out angles, differences in elevation, area and more.
“My favourite feature is the trace line. For those complicated shapes and long curves, I just walk it. Then with arcs, it’s three dots and I’m done. Before, I’d have to put in points, measure between them, and sketch it out manually – time-consuming and never as accurate.”
Taking things up a gear for Biltright, Moasure’s seamless integration with ArcSite allows Steve to go from measurement to quote instantly, removing the need to head back to the office first. Steve just has to 'Tap to Measure with Moasure' from within the ArcSite app, complete his onsite measurement with his Moasure device, then return to the ArcSite app – it's as simple as that, and all measurements are visible in ArcSite straightaway for takeoff.
“I download everything into ArcSite right there on site. I add my materials, it calculates the square footage, and we shoot over a quote immediately. Customers love that.”
And it’s not just the internal team who are impressed. Steve finds that his Moasure device is a conversation starter, with customers intrigued by the unique nature of motion-based measuring, and how it contributes to a more professional-looking quote, with the ability to export a branded PDF straight from the Moasure app.
“People always ask about it, they’re curious. I joke that it runs on unicorn tears. But they’re impressed when they see how quickly we measure and how polished the quote looks.”
“It saves me a ton of time. I can actually measure a yard within 30 minutes and have a quote on site. Time kills deals – when they can see that all drawn up professionally, they can close that deal right there.”
The Result
Faster Surveys, More Accurate Quotes, and Less Waste
By adopting motion-based measuring into their bidding process, the team at Biltright has transformed its approach to site measuring. What once took hours now takes minutes, freeing up time, reducing waste, and helping the team win more work. No other solutions the team tried even came close to what they managed to achieve with their Moasure device:
“I measured a 7,500 square foot yard in 30 minutes with Moasure. With a tape, I’d have been there for two hours.”
That speed translates directly into higher close rates and more jobs secured. Accuracy has improved too. The days of padding estimates ‘just in case’ are behind them. Now, Steve can quote confidently, even on tight, intricate, or curved sites. Looking ahead, Steve is eager to explore even more of Moasure’s advanced features, including capturing elevation spots in his measurements, and Cut & Fill for levelling sites. Steve is also eager to try out the Layers feature, exclusive to Moasure 2 PRO, to calculate the area of multiple sections of artificial turf within one garden, or to quickly calculate the total area of a large zone minus the areas of borders or other features within that.
“The more we get into these complicated yards, the more time those features are going to save us. Layers especially – that’s going to be a big help.”
For Steve and the team at Biltright, Moasure has become an essential tool in their workflow, cutting down measuring time, improving accuracy and removing the need to add a buffer to their measurements, and helping them to close more deals, faster.
“Fast. Efficient. Accurate. That’s how I’d describe it. If someone’s on the fence, I’d let them borrow mine just to show them how much easier it makes things.”
With Moasure, Biltright has transformed the way it measures, quotes, and completes projects, saving time, reducing waste, and improving accuracy on every job. For Steve and the team, it’s more than just a tool; it’s a game-changer that helps them deliver projects efficiently and with confidence.
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