Social Media Specialist

Role Title: Social Media Specialist

Work pattern: Hybrid, 2 days working in our Warwick office

Salary: £30,000 - £40,000 per annum

Role Overview:

Moasure is a technology company with a unique and innovative product. With a focus on innovation and excellence, we are changing the way many industries measure in their day-to-day business. We’re looking for a Social Media Specialist to own and scale our organic social presence—building brand awareness in our target markets, increasing audience engagement, and making Moasure the go-to name in our industry.

In this role, you’ll be responsible for developing and executing a social strategy that blends video-first content, platform growth tactics, and community-building. You’ll have the opportunity to shape Moasure’s brand voice across multiple platforms, create engaging content, and turn our social media channels into a key driver of brand awareness and customer demand.

What You’ll Be Doing:

• Develop and execute our organic social media strategy that aligns with our business objectives, brand voice and audience needs
• Create and publish our content to drive awareness and engagement across all our channels, such as Instagram, Facebook, TikTok, YouTube and LinkedIn
• Develop ​platform​ specific ​strategies ​to ​optimise​​ content and growth tactics for each social platform, leveraging trends and best practices to maximise​​ reach, engagement, and audience growth
• Actively engage with our audience by responding to comments, managing DMs, and fostering meaningful relationships with professionals in our industry. Own and scale our Facebook Group, creating a hub for discussion and connection
• Partner with other teams to develop organic social strategies that support lead generation, webinars, and other key marketing initiatives
• Stay ahead of social media trends and emerging platforms, ensuring the brand remains relevant, innovative, and competitive
• Track and report on performance metrics to provide actionable insights to refine future strategies
• Create versatile content assets, including videos, graphics, and thumbnails, that can be repurposed for different platforms and campaigns while maintaining a cohesive brand aesthetic
• Collaborate with the marketing teams to align organic strategies with other marketing efforts and work with customer support to address community feedback and improve overall brand sentiment
• Share insights and learnings from social media efforts with other departments to support broader marketing strategies and enhance brand development.

• 3+ years of experience managing social media and community engagement, ideally within an e-commerce or multi-market environment
• Proven ability to create engaging, on-brand content across multiple platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn)
• Strong understanding of platform-specific best practices
• Experience with community management, including responding to comments, engaging with groups, and building relationships
• Familiarity with social media tracking and analytics tools to drive data-driven decisions and optimise content
• Ability to analyse content performance metrics such as engagement rates, impressions, reach, and conversions, and adjust strategies accordingly
• Proven ability to maintain and adapt brand voice and tone across diverse platforms and audiences
• Excellent copywriting skills, crafting compelling copy for posts and responses
• Proficiency in social media management and design tools for content creation
• Exceptional attention to detail, ensuring accuracy and quality in all published content 
• Organisational skills to manage multiple projects, coordinate cross-functional teams, and oversee community feedback
• Experience adapting content strategies to resonate with audiences in different regions or markets, ensuring cultural relevance and sensitivity.

Why Join Us?

• Dynamic, Innovative Working Environment
• Hybrid Working Arrangements
• Supportive Team Culture
• Professional Development Opportunities
• 25 Days' Annual Holiday + 8 Public Bank Holidays
• Share Scheme
• Pension
• Healthcare Cash Plan
• 24/7 EAP Help@Hand Support Line
• Discount Schemes
• Free Car Parking
• Regular Team Events.